Gemini can now create documents, slides, meetings and more in chat

GOOGL is the clearest near-term beneficiary because this shifts Gemini from a feature into a workflow layer, which is where pricing power and retention improve. The second-order effect is not just higher Workspace engagement; it is a reduction in “app leakage” to point solutions, which could slow adoption of standalone productivity AI tools and compress the value of adjacent workflow vendors over the next 2-4 quarters. The key commercial upside is that once users trust Chat as the entry point for work, Google gains a default surface for monetizing higher-tier AI seats and enterprise admin controls.

The more interesting read-through is negative for specialized workflow and collaboration vendors. If Chat becomes the command layer, companies like ASAN and CRM face a distribution fight: the user no longer starts in their app, which raises acquisition friction and weakens daily active usage loops. The immediate revenue impact is likely modest, but over 6-18 months this can matter in renewal conversations because embedded AI tends to reduce the number of “system-of-record adjacencies” that users tolerate. That said, the integration with third-party systems also cuts both ways by making Google a better front-end for those platforms rather than a pure substitute.

The contrarian view is that the market may be overestimating how quickly enterprise users will trust AI to execute rather than suggest. Accuracy, permissions, auditability, and accidental over-sharing are the real bottlenecks, so adoption may be strong in light-to-medium complexity tasks but stall on high-stakes workflows. That means the revenue contribution could lag the narrative by several quarters, while the strategic benefit is still real because product habit formation happens before monetization.

Catalyst path: look for enterprise bundle announcements, admin-console controls, and usage metrics in Workspace over the next 1-2 quarters. The upside case is a step-up in AI seat attach and lower churn; the downside case is a trust incident or weak task completion rates that relegate this to a demo feature rather than a habit-changing product.