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Retail Sales Expected To Grow 4.4% This Year, Trade Group Predicts

Consumer Demand & RetailEconomic DataAnalyst Insights

Retail sales are forecast to grow 4.4% this year, a stronger pace than in 2025 and well above the 10-year growth average, according to the National Retail Federation. The projection implies resilient consumer demand that should support retail-sector revenues and contribute modestly to near-term economic activity.

Analysis

Retail sales are forecast to grow 4.4% this year, a stronger pace than in 2025 and well above the 10-year growth average, according to the National Retail Federation. The projection implies resilient consumer demand that should support retail-sector revenues and contribute modestly to near-term economic activity.

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