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Apple's iPhone sales surge 15% in april-may, top China market

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Apple's iPhone sales surge 15% in april-may, top China market

Apple's iPhone sales reached the top spot in China during May, and global sales rose 15% year-over-year in April and May, representing the strongest two-month period since the pandemic, according to Counterpoint Research. Growth was primarily driven by rebounds in China and the U.S., along with double-digit growth in Japan, India, and Middle Eastern markets. Counterpoint Research noted that future performance will largely depend on the U.S. and China markets.

Analysis

Apple's iPhone sales demonstrated robust performance, securing the leading position in the Chinese market during May. Concurrently, global iPhone sales experienced a significant 15% year-over-year increase across April and May, marking the most substantial growth for this two-month timeframe since the COVID-19 pandemic, based on preliminary data from Counterpoint Research. This global sales surge was primarily propelled by renewed expansion in Apple's two largest markets, China and the United States. Furthermore, Apple achieved double-digit growth in several other key regions, including Japan, India, and the Middle Eastern markets, partly attributed by Counterpoint Research to benefits from tariff dodgers. Ivan Lam, Senior Analyst at Counterpoint Research, indicated that while Q2 iPhone performance appears promising, the ultimate trajectory will be dictated by market dynamics in the U.S. and China.

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