
Blade Air Mobility (BLDE) announced the sale of its Passenger business, including the Blade brand, to Joby Aviation for up to $125 million, effectively transforming BLDE into a pure-play medical transport entity to be renamed Strata Critical Medical. This strategic divestiture aims to unlock shareholder value by separating the high-growth, profitable Medical division—which accounted for 60% of 2024 revenue and 85% of segment adjusted EBITDA—from the historically undervalued Passenger segment. The transaction is projected to be adjusted EBITDA and free cash flow neutral due to $7 million in corporate cost efficiencies, leaving Strata with approximately $200 million in cash to pursue organic growth and an aggressive M&A strategy in the fragmented medical air transport market. Strata's Medical revenue grew 17.6% in Q2 2025, with expectations for mid-teens revenue growth and 15% adjusted EBITDA margins in H2 2025, further supported by a long-term partnership with Joby for eVTOL access.
Blade Air Mobility (BLDE) has announced a transformational divestiture, selling its entire Passenger business to Joby Aviation (JOBY) for up to $125 million. This strategic pivot will reshape the company into a pure-play medical logistics firm named Strata Critical Medical, focused on the high-growth, high-margin organ transport market. The rationale is to unlock value by separating the Medical division—which accounted for approximately 60% of revenue in 2024 and 85% of segment adjusted EBITDA—from the capital-intensive and historically undervalued Passenger segment. Financially, the deal is structured to be adjusted EBITDA and free cash flow neutral on an annualized basis, supported by an estimated $7 million in corporate cost savings. The new entity, Strata, will be well-capitalized with a pro forma cash balance of approximately $200 million, positioning it for an aggressive M&A strategy in a fragmented market. The core Medical segment demonstrated strong underlying momentum, with Q2 2025 revenue accelerating 17.6% year-over-year to $45.1 million. While adjusted EBITDA margins temporarily compressed to 13.4% due to elevated, scheduled aircraft maintenance, management guides for a recovery to approximately 15% in the second half of the year, alongside continued mid-teens revenue growth.
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