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Market Impact: 0.6

‘A lot of work left to do’: One year after Liberation Day, manufacturers are still waiting for their renaissance

MS
Trade Policy & Supply ChainTax & TariffsAutomotive & EVCommodities & Raw MaterialsEconomic DataElections & Domestic PoliticsEnergy Markets & Prices

Manufacturing payrolls fell by 98,000 year-over-year (including 29,900 fewer auto jobs and 18,000 fewer wood jobs) despite the administration's tariff push. Expanded 25% tariffs on steel and aluminum (later doubled on steel/aluminum measures) and 25% auto duties have cut steel imports ~12.6% and—per industry groups—boosted domestic steel output by ~2.5M tons and driven roughly $25B in investment, but broader hiring and new factory builds remain muted. ISM PMI readings and surging machinery orders indicate recent manufacturing expansion, yet persistent policy whipsaw and tariff uncertainty are deterring large-scale reshoring and new-capex projects.

Analysis

Tariff-driven disruption is producing a predictable pattern: commodity and capacity owners capture near-term pricing power while networked assemblers defer greenfield investment. Expect the elasticity of response to split along capital intensity — steelmakers and capital-equipment firms can monetize higher realized prices and utilization within 3–12 months, whereas labour-heavy assembly and multi-cross-border supply chains will show a 12–36 month lag before meaningful domestic hiring or new plants appear. Policy uncertainty is the dominant growth‑capex tax. Firms facing a binary regulatory path (persisting tariffs vs negotiated reductions) will prefer brownfield maximization — boosting aftermarket parts, retrofits and automation — rather than committing to new factories. That structurally favors industrial OEMs with strong service/parts annuities and domestic raw-material producers over classic auto OEMs reliant on multi-country parts flows. Second-order commodity linkages matter: elevated domestic steel/aluminum spreads incentivize upstream investment (scrap processors, mini-mills) and accelerate OEM substitution toward lighter materials or modular platforms, pressuring specialty suppliers with single‑country exposure. Energy price moves and labor tightness are the highest-probability reversers of reshoring economics — a sustained fall in energy or a relaxation of trade policy would rapidly re-compress domestic margins within 60–180 days. Catalyst calendar to watch: resolution or escalation of tariff negotiations, published capex plans (quarterly guidance) from large manufacturers, and machinery order backlogs; each can flip sentiment within weeks. The clearest behavioral signal that greenfield reshoring is real will be multi-quarter hiring trends in construction trades, not machine orders alone.