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After China Sale, Starbucks Now Has Something Brewing in Japan

SBUX
Consumer Demand & RetailTravel & LeisureProduct LaunchesCompany Fundamentals

Starbucks is opening its first Reserve Roastery in Japan on Feb. 28, its fifth globally, signaling continued premium-store expansion. The article is largely a factual preview of the Tokyo launch with no financial figures or operational guidance. Market impact is likely limited given the routine nature of the store opening.

Analysis

Starbucks is opening its first Reserve Roastery in Japan on Feb. 28, its fifth globally, signaling continued premium-store expansion. The article is largely a factual preview of the Tokyo launch with no financial figures or operational guidance. Market impact is likely limited given the routine nature of the store opening.

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