McDonald's likely to bounce as fast-food chain overhauls menus, marketing, UBS says

McDonald's shares are down 11% over the past three months, but UBS expects the stock to regain ground as initiatives to increase sales begin to pay off. The article points to improving company fundamentals and a more constructive outlook, though no new hard operating data is provided. Overall impact is modest and primarily driven by analyst commentary.

Analysis

McDonald's shares are down 11% over the past three months, but UBS expects the stock to regain ground as initiatives to increase sales begin to pay off. The article points to improving company fundamentals and a more constructive outlook, though no new hard operating data is provided. Overall impact is modest and primarily driven by analyst commentary.