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Tesla's Sales Are Still Dropping All Around The World

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Tesla's Sales Are Still Dropping All Around The World

Tesla's vehicle sales are weakening across major markets: deliveries fell 48.5% in Europe in October year‑over‑year and are down about 30% year‑to‑date in the region, while Visible Alpha expects global vehicle deliveries to decline 7% in 2025 after a 1% drop in 2024. Management appears focused on robotics and AI—highlighted by Elon Musk's $1 trillion pay package and plans to roughly double Tesla robotaxis in Austin—raising questions about prioritization of the core auto business. Separately, Audi will start U.S. pricing for the redesigned 2026 Q3 at $44,995 (up $3,900), signaling margin/price pressure amid tariffs, and Japan’s metalworkers’ union is seeking a 12,000 yen ($77) monthly base-pay increase, a modest inflation-linked wage demand. These developments point to deteriorating demand and margin pressure in autos, with potential negative implications for Tesla's near-term top-line and investor sentiment.

Analysis

Market structure: Tesla's October Europe sales down 48.5% YoY and Visible Alpha's -7% global deliveries for 2025 imply near-term demand weakness and falling pricing power for low-cost/widely distributed EVs. Winners are legacy OEMs with diversified ICE/EV portfolios (Toyota/TM, VW) and premium EV incumbents that avoided feature-driven discounting; losers include Tesla-dependent suppliers and EV commodity bets. Downward pressure on new EV sales suggests rising dealer/wholesale inventory and used-EV price compression, which should depress spot copper/lithium demand growth for 6–12 months and elevate TSLA idiosyncratic implied volatility across options markets. Risk assessment: Tail risks include a major FSD safety regulatory clampdown (high-impact, low-probability) or a material slowdown in China demand; both would materially widen TSLA credit spreads and force asset write-downs. Near-term (days–weeks) risk is headline-driven volatility around Musk tweets and robotaxi rollouts; medium-term (quarters) risk is production under-utilization and margin erosion; long-term (years) is structural share loss if Tesla prioritizes robotaxi capex over product refresh. Hidden dependencies: used-car market elasticity, China stimulus, and tax-credit timing. Trade implications: Tactical short-Delta option plays on TSLA and modest long exposure to TM (defensive OEM) are warranted; favour 3–6 month option structures to capture delivery and holiday-season demand signals. Rotate capital away from pure-plays on EV raw-materials for the next 3–9 months until used-car and OEM orderbook trends normalize, and consider buying volatility on TSLA around major FSD or earnings catalysts. Contrarian angles: The market may be over-penalizing Tesla for strategic pivot risks—robotaxi investments could create asymmetric long-term optionality if regulatory and software wins occur—so size should be limited and hedged. Historical parallel: Amazon's early cloud investments depressed retail metrics yet created outsized value; similar optionality exists but governance (CEO pay, messaging) raises short-term execution risk. A disciplined, catalyst-driven entry will separate a value trap from a genuine turnaround.