Buybacks of shares by H&M during week 50, 2025

H&M repurchased 732,000 class B shares between 8–12 December 2025 at a weighted average price of SEK 174.4292, spending SEK 127.68m in week 50 as part of the SEK 1.0bn buyback program launched 21 November 2025; total repurchases under the programme to date are 2,380,000 shares for SEK 415.53m. The purchases were executed on Nasdaq Stockholm by Citigroup Global Markets Europe AG in accordance with MAR and the Safe Harbour Regulation, and H&M’s treasury holding now stands at 3,480,000 class B shares (outstanding shares excluding treasury: 1,601,011,375). The ongoing programme leaves roughly SEK 584.47m of capacity and continues to modestly reduce share count and support EPS while returning capital to shareholders.

Analysis

H&M repurchased 732,000 Class B shares between 8–12 December 2025 at a weighted average price of SEK 174.4292, spending SEK 127.68m in week 50 as part of the SEK 1.0bn buyback programme announced on 21 November 2025. The programme runs until no later than 28 January 2026 and, to date, H&M has repurchased 2,380,000 shares for SEK 415.53m under the programme.

All transactions were executed on Nasdaq Stockholm by Citigroup Global Markets Europe AG in accordance with MAR and the Safe Harbour Regulation; treasury holdings now total 3,480,000 Class B shares (including 1,100,000 acquired June–July for LTIP delivery). The company’s total shares including treasury are 1,604,491,375 and shares outstanding excluding treasury are 1,601,011,375, implying the current treasury position reduces the free float by roughly 0.22%.

The buybacks are a modestly positive signal for capital return and provide limited EPS support given the small reduction in share count, while roughly SEK 584.47m of the announced programme remains available. Investors should view this as tactical support to the share price rather than a material structural change and monitor execution cadence and any changes to programme size or timing before revising valuations.

Key Decisions for Investors

• Consider modestly increasing exposure or buying on weakness given active buybacks and SEK 415.53m already deployed (≈41.6% of the SEK 1bn programme), but size positions recognizing the buyback reduces free float by only ~0.22%, Monitor the daily buyback cadence, remaining capacity (~SEK 584.47m) and any acceleration or extension through the 28 January 2026 programme end date as these drive short-term support and EPS effects, Avoid overallocating based on this announcement alone; treat the buyback as a tactical capital-return signal and wait for further corporate actions or quarterly results before making a larger conviction call