Five Below stock continues its tear, as viral squishy toys and appeals to millennial moms draw shoppers

Shares of Five Below rallied after hours after the company issued an upbeat full-year forecast and said shoppers across all income levels are buying. Management attributed strength to efforts to attract younger customers and staying on top of viral social-media trends to drive traffic and sales.

Analysis

Shares of Five Below rallied after hours after the company issued an upbeat full-year forecast and said shoppers across all income levels are buying. Management attributed strength to efforts to attract younger customers and staying on top of viral social-media trends to drive traffic and sales.