LinkedIn wants to host thousands of events a year as part of its bet on creators

LinkedIn is planning to expand its creator-led events business over the next year, with company documents indicating paid events could become a multi-billion dollar business. The update points to a potential new revenue stream and improved monetization of the platform’s professional network. Impact is likely limited in the near term, but the strategy could support longer-term growth expectations.

Analysis

LinkedIn is planning to expand its creator-led events business over the next year, with company documents indicating paid events could become a multi-billion dollar business. The update points to a potential new revenue stream and improved monetization of the platform’s professional network. Impact is likely limited in the near term, but the strategy could support longer-term growth expectations.