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The Netflix Stock Split Is Here. Are Shares Still a Buy?

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The Netflix Stock Split Is Here. Are Shares Still a Buy?

Netflix (NFLX) is implementing a 10-for-1 stock split, effective tomorrow, a move primarily aimed at accessibility that coincides with strong underlying business momentum. The company reported reaccelerating Q3 revenue growth of 17.2% year-over-year, with Q4 guidance projecting a similar increase, driven significantly by its rapidly scaling advertising business, which is expected to more than double revenue in 2025. This performance, alongside expanding operating margins from 16% in 2023 to a projected 29% in 2025, supports a forward P/E of 35, which analysts consider attractive given the company's robust growth trajectory.

Analysis

Netflix (NFLX) is implementing a 10-for-1 stock split, effective tomorrow, primarily for accessibility, without altering fundamental value. This follows robust financial performance, with Q3 revenue growing 17.2% year-over-year, accelerating from Q2's 15.9%, and management projecting a sustained 17% increase for Q4. A key growth driver is the rapidly scaling advertising business, expected to more than double revenue in 2025, diversifying growth beyond subscribers and price hikes. This segment is poised to significantly bolster future profits. Operating margins are also expanding, from 16% in 2023 to 27% in 2024, with a 29% projection for 2025. Despite a trailing P/E exceeding 47, the forward P/E of 35 appears attractive given double-digit revenue growth and anticipated earnings expansion. This valuation reflects Netflix's market leadership and the advertising segment's significant potential. Overall sentiment for NFLX is strongly positive and bullish. However, intense competition from deep-pocketed tech companies in the streaming industry presents a continuous risk. Investors should closely monitor this competitive landscape for any shifts in the investment thesis.

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