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Automaker gears up for self-driving future with new chip

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Artificial IntelligenceTechnology & InnovationAutomotive & EVProduct Launches
Automaker gears up for self-driving future with new chip

Rivian said it has developed an in-house AI chip, the Rivian Autonomy Processor (a 1,600 sparse-TOPS inference chip), and a Large Driving Model to power next-generation self-driving features as the company pursues Level 4 autonomy; the stack will underpin software upgrades for second-generation R1 vehicles and enable a Universal Hands-Free (UHF) assisted-driving capability available on more than 3.5 million miles of U.S. and Canadian roads. The company also unveiled Autonomy+, a subscription service launching in early 2026 priced at $2,500 one-time or $49.99/month (notably cheaper than Tesla’s FSD offering), and outlined a roadmap to eyes-off and point-to-point functionality next year en route to personal L4 autonomy. Rivian shares were marked down in the report (RIVN -6.11% to $16.43), highlighting investor scrutiny as the firm commits capital and execution to scale autonomy.

Analysis

Rivian announced development of its first in-house Rivian Autonomy Processor, described as a 1,600 sparse-TOPS inference chip, and a Large Driving Model (LDM) to serve as the foundational training model for its autonomy stack; the company said the chip and end-to-end data loop will underpin an ambition to reach Level 4 (L4) autonomy. The announcement ties hardware (custom AI chip) and software (LDM and continuous updates) into a platform approach intended to process camera, LIDAR and other sensor data for more advanced autonomy. The company outlined a product and commercialization path: near-term software upgrades for second-generation R1 vehicles including Universal Hands-Free (UHF) across over 3.5 million miles of U.S. and Canadian roads, eyes-off and point-to-point functionality next year, and a planned Autonomy+ consumer offering launching in early 2026 priced at $2,500 one-time or $49.99/month. Rivian positioned that pricing as materially below Tesla’s Full Self-Driving offer ($8,000 or $99/month), implying a subscription-driven monetization strategy. Shares reacted negatively in the article snapshot (RIVN -6.11% to $16.43), reflecting investor scrutiny of execution, capital investment and timing; the company acknowledged broader demand headwinds with affordability cited as a barrier to EV adoption. The path to revenue and safety validation depends on hardware production, software validation, regulatory clearance and consumer uptake, creating both upside if milestones are met and downside if delivery slips or macro affordability pressures persist.