The Academy of Motion Picture Arts and Sciences has signed a multi-year exclusive global rights deal with YouTube to stream the Oscars beginning with the 101st ceremony in 2029 through 2033, giving YouTube live, free access to the show (and red carpet/behind-the-scenes content) for over 2 billion viewers worldwide and YouTube TV subscribers in the U.S., plus exclusive distribution of other Academy events and digital access to Academy Museum content via Google Arts & Culture. The Academy will remain on Disney/ABC through the 100th Oscars in 2028, but the shift to YouTube—following declining broadcast ratings and broader industry moves toward streaming such as the SAG Awards’ move to Netflix—signals a strategic push to expand global reach, accessibility and new engagement/monetization opportunities for the Oscars and related programming.
The Academy of Motion Picture Arts and Sciences signed a multi‑year exclusive global distribution deal with YouTube that begins with the 101st Oscars in 2029 and runs through 2033, granting YouTube live, free streaming of the ceremony (including red carpet, behind‑the‑scenes and Governors Ball access) to an addressable audience of over 2 billion users and to YouTube TV subscribers in the U.S. The partnership also covers other Academy events, year‑round programming and Google Arts & Culture support to digitize parts of the Academy Collection (noted as more than 52 million items). The deal materially shifts long‑term rights away from Disney/ABC after the 100th Oscars in 2028 and positions YouTube/Alphabet to monetize a marquee live event via advertising, global reach and platform engagement; sentiment and ticker signals indicate a mildly positive market view for GOOGL/GOOG and negative reception for DIS. The move follows broader industry streaming migration exemplified by the SAG/Actor Awards’ move to Netflix, reinforcing a content distribution trend toward digital platforms. Near‑term market impact should be limited because ABC retains rights through 2028 (including the centennial); material revenue and rating effects for Disney and Google will depend on execution, advertiser acceptance, live‑event monetization (ad CPMs, sponsorships) and international uptake, creating measurable KPIs investors can track before fully repricing either company.
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