You may be surprised which iPhone 17 accessory is selling very well

Apple's new $59 Crossbody Strap for the iPhone 17 is experiencing high demand, with delivery estimates for most colors extending beyond a month, indicating a potential hit product for the company. This suggests a strong market for smartphone accessories, even at premium price points compared to competitors like Google's $7 Rope Wristlet, potentially boosting Apple's accessory revenue stream.

Analysis

Apple's new $59 Crossbody Strap, launched alongside the iPhone 17 series, is experiencing significant consumer demand, with delivery estimates for six of the ten available colors extending into early November. The Neon Yellow variant also shows delayed shipping until late October, indicating a backlog of over a month for most options. This strong initial interest suggests the accessory could be a notable success for the company, despite its premium pricing relative to competitors.

The robust demand for this accessory highlights a growing market for smartphone add-ons, driven by the increasing size of modern devices. While Apple commands a premium at $59, competitors such as Google (GOOG, GOOGL) have introduced more affordable alternatives, like their $7 Rope Wristlet for the Pixel 10 series. This competitive landscape underscores Apple's ability to maintain high price points within its ecosystem.

The extended delivery times for the Crossbody Strap, whether due to high interest or supply limitations, point to a potentially strong revenue contribution from Apple's (AAPL) accessories division. This performance aligns with the moderately positive sentiment (0.7 for AAPL) and optimistic tone surrounding the product launch. The success of such a niche accessory reinforces Apple's ecosystem strength and its capacity to drive sales beyond core hardware products.

Key Decisions for Investors

• Investors should monitor Apple's (AAPL) accessory revenue growth in upcoming earnings reports, as strong demand for products like the Crossbody Strap could provide an incremental boost to services and other products segments.
• Evaluate the competitive landscape in smartphone accessories, considering how more affordable options from companies like Google (GOOG, GOOGL) might influence market share and pricing strategies over time.
• Assess potential supply chain implications for Apple's accessories; persistent delivery delays could indicate either robust, sustained demand or underlying production constraints that might impact sales realization.