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GOOGL Rises 79% in a Year on AI Push: Will the Rally Continue in 2026?

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GOOGL Rises 79% in a Year on AI Push: Will the Rally Continue in 2026?

Alphabet shares have surged ~78.9% over the past year, outperforming peers as an aggressive rollout of generative AI across Search (≈90% market share), ad products (AI Mode, AI Max) and new models (Gemini 3, Imagen) has boosted monetization and enterprise demand. Google Cloud momentum is notable — Q3 2025 cloud backlog rose 46% sequential to $155bn, revenue climbed 34% YoY, new GCP customers were up ~34% and Gemini Enterprise counts over 2m subscribers across ~700 companies — underscoring strong demand for AI infrastructure and services. However, consensus 2025 growth projections (revenues +15.3%, EPS +~31% YoY) are counterbalanced by a premium valuation (forward P/S ~9.8x vs industry 7.8x), heavy capex ($91–93bn in 2025 and likely rising), capacity constraints, higher depreciation/energy and marketing costs that could pressure margins, and Zacks assigns a Hold (Rank #3), suggesting investors wait for a better entry point.

Analysis

Alphabet shares have risen 78.9% over the past year, outpacing the Zacks Computer & Technology sector (+26.9%) and the Zacks Internet Services industry (+75.5%), while also outperforming peers Microsoft (+10.1%), Apple (+12.6%) and Amazon (+0.5%). The rally is explicitly tied to an aggressive generative AI rollout across Search and ad products—Google holds roughly 90% search share and has integrated AI Mode, AI Max, Imagen 4 and Gemini 3 to increase commercial queries and ad monetization. Google Cloud is driving enterprise momentum: Q3 2025 cloud backlog rose 46% sequentially to $155 billion, cloud revenue jumped 34% year-over-year, new GCP customers increased ~34% and Gemini Enterprise reports over two million subscribers across ~700 companies; Alpha signed more >$1 billion deals than in the prior two years combined. Zacks consensus puts 2025 revenue at $340.26 billion (+15.3%) and EPS at $10.52 (+30.9%), with Q4 2025 EPS estimated at $2.58 (+20% YoY), supporting the view that AI is monetizing at scale. Material risks temper the outlook: forward 12-month price/sales is a rich 9.84x versus industry 7.82x, capex guidance of $91–93 billion for 2025 (likely rising in 2026) and reported capacity constraints that raise depreciation, energy and sales/marketing costs and could compress margins. Zacks assigns a Rank #3 (Hold) and market sentiment is mildly positive but cautious, indicating upside depends on execution, capacity relief and margin stabilization into 2026.