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Stock Split Watch: Why These 2 Expensive Stocks Are Not Next in Line, and Why They Are Buys Anyway

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Stock Split Watch: Why These 2 Expensive Stocks Are Not Next in Line, and Why They Are Buys Anyway

Despite a trend of major corporations announcing stock splits, Berkshire Hathaway and Booking Holdings are identified as high-priced stocks unlikely to follow suit, primarily due to management philosophies favoring long-term investors over short-term traders. Berkshire Hathaway's Class A shares, valued at over $761,000, reflect Warren Buffett's strategy to deter volatility, while the company maintains a strong diversified foundation and clear succession. Similarly, Booking Holdings, with shares around $5,100, reported robust Q3 financial results including a 13% revenue increase to $9 billion, possesses a strong competitive advantage, and benefits from long-term travel demand, making both compelling buys for institutional investors despite their high per-share cost.

Analysis

Despite a market trend of major corporations announcing stock splits, Berkshire Hathaway (BRK.A, BRK.B) and Booking Holdings (BKNG) are identified as high-priced stocks unlikely to follow suit, primarily due to management philosophies. Berkshire Hathaway's Class A shares trade at approximately $761,800, reflecting Warren Buffett's long-standing strategy to attract long-term investors and deter short-term volatility, a philosophy also influencing Class B shares at $508. Booking Holdings, with shares around $5,100, has a CEO who has expressed disinterest in attracting investors solely concerned with high share prices, making a forward split improbable. Berkshire Hathaway maintains a strong foundation, supported by a diversified portfolio of subsidiaries, a substantial stock portfolio, and billions in cash. The company has a robust succession plan in place, with Greg Abel, Vice President of non-insurance operations, and successful investment lieutenants like Todd Combs and Ted Weschler, who have made lucrative trades including early Apple investments. This leadership continuity and financial strength underpin its appeal for long-term investors. Booking Holdings demonstrated robust financial performance in Q3, with revenue jumping 13% year-over-year to $9 billion and net income rising 9% to $2.7 billion, alongside a 14% increase in gross bookings to $49.7 billion. The company benefits from a strong competitive advantage through network effects in the travel accommodation sector and is poised to capitalize on long-term tailwinds such as increasing global travel demand and potential AI-powered platform enhancements. Furthermore, its commitment to shareholder returns is evident through a robust stock buyback program and a recently initiated dividend.