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Market Impact: 0.18

AT&T Adds Home Internet Option To Build-A-Plan Wireless Service

Company FundamentalsConsumer Demand & RetailTechnology & Innovation

AT&T will expand its Build-A-Plan wireless offer from July 7, allowing customers to bundle AT&T Fiber or AT&T Internet Air with their wireless plan. The update is likely supportive for subscriber bundling/ARPU, but it appears incremental with limited near-term financial impact.

Analysis

AT&T will expand its Build-A-Plan wireless offer from July 7, allowing customers to bundle AT&T Fiber or AT&T Internet Air with their wireless plan. The update is likely supportive for subscriber bundling/ARPU, but it appears incremental with limited near-term financial impact.

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mildly positive

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