Kraft Mac & Cheese Unveils PowerMac

Kraft Mac & Cheese is launching PowerMac, a new SKU that delivers 17g of protein and 6g of fiber per serving. The product will be offered in Original and White Cheddar and rolls out in April 2026 at a suggested retail price of $2.99 per 7.25 oz box. This is a routine product extension likely to have modest incremental revenue and limited near-term market impact.

Analysis

Kraft Mac & Cheese is launching PowerMac, a new SKU that delivers 17g of protein and 6g of fiber per serving. The product will be offered in Original and White Cheddar and rolls out in April 2026 at a suggested retail price of $2.99 per 7.25 oz box. This is a routine product extension likely to have modest incremental revenue and limited near-term market impact.