German publishers reject Apple's revised app tracking rules, urge antitrust fine

German publisher and advertiser associations told the country's antitrust authority that Apple's proposed app-tracking rule changes do not resolve antitrust issues in the mobile advertising market and urged the regulator to fine Apple. Potential regulatory action would increase legal and operational risk for Apple's ad ecosystem and could pressure ad revenues and competitive dynamics in the mobile advertising sector.

Analysis

German publisher and advertiser associations told the country's antitrust authority that Apple's proposed app-tracking rule changes do not resolve antitrust issues in the mobile advertising market and urged the regulator to fine Apple. Potential regulatory action would increase legal and operational risk for Apple's ad ecosystem and could pressure ad revenues and competitive dynamics in the mobile advertising sector.