FIFA pres. on ticket prices: The World Cup being in America is a 'once-in-a-lifetime opportunity'

CNBC interviews FIFA President Gianni Infantino and AB InBev CEO Michel Doukeris on the World Cup sponsorship deal, the tournament’s economic impact, and concerns about weak hotel bookings. The piece is largely informational and does not include financial metrics, earnings data, or a concrete update on sponsorship economics. Market impact should be limited absent new details on demand or revenue.

Analysis

CNBC interviews FIFA President Gianni Infantino and AB InBev CEO Michel Doukeris on the World Cup sponsorship deal, the tournament’s economic impact, and concerns about weak hotel bookings. The piece is largely informational and does not include financial metrics, earnings data, or a concrete update on sponsorship economics. Market impact should be limited absent new details on demand or revenue.