Not just buying 'things': Why China's emotional economy is on the rise

China's 'emotional economy' is growing faster than the rest of the economy despite a prolonged slowdown, indicating stronger spending on experiences and emotion-driven consumption. Pockets of resilient demand in entertainment, travel and discretionary retail could partially offset weak headline growth and provide targeted opportunity for consumer-facing sectors.

Analysis

China's 'emotional economy' is growing faster than the rest of the economy despite a prolonged slowdown, indicating stronger spending on experiences and emotion-driven consumption. Pockets of resilient demand in entertainment, travel and discretionary retail could partially offset weak headline growth and provide targeted opportunity for consumer-facing sectors.