Ford said its upcoming midsize electric pickup, Fathom, will be priced from about $28,000, targeting affordability in a market dominated by higher-priced EVs. The announcement supports Ford’s strategy to broaden EV demand with a lower entry price point.
Ford said its upcoming midsize electric pickup, Fathom, will be priced from about $28,000, targeting affordability in a market dominated by higher-priced EVs. The announcement supports Ford’s strategy to broaden EV demand with a lower entry price point.
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