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BofA Just Reinstated Zeta as a Buy With a $24 Price Target. Is AdTech Heating Up?

BACZETA
Analyst InsightsArtificial IntelligenceTechnology & InnovationCompany Fundamentals

Bank of America reinstated coverage of Zeta Global (NYSE:ZETA) with a Buy rating and a $24 price target. The note is supportive for the AI marketing platform and ends an extended period without analyst coverage updates. The action is positive for sentiment, though the article provides no new operating metrics or financial results.

Analysis

Bank of America reinstated coverage of Zeta Global (NYSE:ZETA) with a Buy rating and a $24 price target. The note is supportive for the AI marketing platform and ends an extended period without analyst coverage updates. The action is positive for sentiment, though the article provides no new operating metrics or financial results.

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Market Sentiment

Overall Sentiment

moderately positive

Sentiment Score

0.35

Ticker Sentiment

BAC0.00
ZETA0.35