Bitget, 암호화폐 업계 최초로 미국 주식 옵션 거래 서비스 출시

Bitget이 미국 주식 옵션 거래 서비스를 출시하며 적격 이용자들이 롱 콜/롱 풋(Long Call/Long Put)으로 미국 상장 주요 종목 옵션을 직접 거래할 수 있게 됐다고 밝혔다. 동사는 옵션 매수 손실이 프리미엄으로 제한되지만, 방향이 맞지 않으면 만기 시 무가치가 될 수 있다고 경고했다. 또한 초기 출시 프로모션으로 조건 충족 시 약 $15 상당의 엔비디아(NVIDIA) 주식을 제공하며, 향후 멀티-레그(Multi-leg) 전략 등 기능 확장을 예고했다.

Analysis

Bitget is buying attention, not cash flow. The only immediate read-through for NVDA is a tiny sentiment halo from the promo, but the notional is too small to matter versus NVDA’s liquidity; at most it can create a brief retail buzz, not a durable bid. The more relevant effect is competitive: a crypto venue adding U.S. equity options is trying to intercept short-dated speculation that would otherwise sit on regulated brokers, but offshore distribution plus single-leg-only functionality caps how much meaningful flow can migrate.

The second-order setup is a modest increase in cross-asset, high-beta speculation if Bitget’s user base proves sticky over the next 1-3 months. That would show up first in elevated front-end implied vol and more event-driven trading in names already owned by retail, with NVDA the most obvious magnet; however, this only becomes investable if volumes scale materially. Otherwise, the effect fades as a marketing campaign. The bigger risk is regulatory scrutiny if the platform’s marketing drifts into implied suitability or hedging claims while users are effectively taking naked directional bets.

Contrarian view: the market may overread the NVDA stock-reward angle and underread that free-share promos usually generate churn, not durable demand. The structural winner is Bitget’s user acquisition, but the tradable impact on public equities is probably negligible unless we later see evidence of real options turnover and retention, not just sign-ups.

Key Decisions for Investors

• No standalone NVDA trade on this release; treat it as sentiment noise unless NVDA front-month implied vol and spot volume both re-rate by >5% for several sessions. If the pop is purely promotional, fade it with covered-call overwriting or short-dated call spreads.
• Set a 1-3 month watchlist on HOOD and IBKR for retail options-volume share. If offshore multi-asset venues start taking measurable share, consider a relative-value short in HOOD/IBKR versus the financials basket rather than chasing the Bitget story itself.
• Use NVDA as the confirmation asset, not the thesis: if Bitget-driven retail flow is real, NVDA should see tighter call skew and higher event premium into earnings. If that does not appear by the next earnings cycle, the thesis is falsified.
• Monitor regulatory headlines around offshore options distribution over the next 30-90 days. Any enforcement or suitability challenge would likely reverse the engagement narrative quickly and argues for trimming any retail-beta exposure tied to this theme.