CMOs need to show results, but they also need inspire their brand and teams, says Meta's Alex Schultz

Meta named Schultz its first chief data officer, with Denise Moreno taking over the CMO role. The change signals a reorganization toward data/analytics leadership, but no financial metrics or guidance were provided. Overall, the announcement is unlikely to move markets materially.

Analysis

Meta named Schultz its first chief data officer, with Denise Moreno taking over the CMO role. The change signals a reorganization toward data/analytics leadership, but no financial metrics or guidance were provided. Overall, the announcement is unlikely to move markets materially.