‘Dirty soda' is going mainstream. Coke and Pepsi are trying to cash in.

Dirty Mountain Dew and Coca-Cola Cherry Float are helping lift sales for the major beverage companies, indicating that novelty flavor extensions are supporting consumer demand. The article suggests other large brands are also adopting the trend, which could provide a modest boost to category sales and brand performance. The tone is positive but limited to a consumer trend rather than a quantified earnings update.

Analysis

Dirty Mountain Dew and Coca-Cola Cherry Float are helping lift sales for the major beverage companies, indicating that novelty flavor extensions are supporting consumer demand. The article suggests other large brands are also adopting the trend, which could provide a modest boost to category sales and brand performance. The tone is positive but limited to a consumer trend rather than a quantified earnings update.