Spotify has reached a deal with Universal Music Group that will let subscribers create AI-generated covers and remixes on the platform, marking its first formal rollout of user-facing AI content tools. The move expands Spotify’s product offering and could improve engagement and subscription appeal, while also signaling progress on AI-enabled music experiences.
Spotify has reached a deal with Universal Music Group that will let subscribers create AI-generated covers and remixes on the platform, marking its first formal rollout of user-facing AI content tools. The move expands Spotify’s product offering and could improve engagement and subscription appeal, while also signaling progress on AI-enabled music experiences.
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