The CEO behind Grand Theft Auto says he's pro AI — but the technology can't make an original hit

Take-Two’s CEO said AI can speed up parts of video-game development, but cannot reliably create cultural hits like GTA5. The commentary is mainly a qualitative take on AI’s role in game production rather than a material financial update. Market impact should be limited.

Analysis

Take-Two’s CEO said AI can speed up parts of video-game development, but cannot reliably create cultural hits like GTA5. The commentary is mainly a qualitative take on AI’s role in game production rather than a material financial update. Market impact should be limited.