Chipotle is entering the land of the taco. Will Mexicans bite?

Chipotle opened its first restaurant in the U.S., bringing its chicken salads and burrito bowls to a new market. The news is broadly positive for brand expansion, but it is unlikely to materially move Chipotle shares given the limited financial details provided.

Analysis

Chipotle opened its first restaurant in the U.S., bringing its chicken salads and burrito bowls to a new market. The news is broadly positive for brand expansion, but it is unlikely to materially move Chipotle shares given the limited financial details provided.