MercadoLibre's rollout of AI-powered advertising tools is accelerating ad growth and boosting advertiser spend, supporting the company's monetization trajectory. However, intensifying competition could constrain how long this momentum lasts, making future ad revenue gains dependent on continued product differentiation and pricing power.
MercadoLibre's rollout of AI-powered advertising tools is accelerating ad growth and boosting advertiser spend, supporting the company's monetization trajectory. However, intensifying competition could constrain how long this momentum lasts, making future ad revenue gains dependent on continued product differentiation and pricing power.
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mildly positive
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0.15
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