Amazon's 'Prime Big Deal Days,' its October sales event, is scheduled for October 7-8, 2025, but has already initiated substantial discounts across key product categories such as electronics, home goods, and personal care. This strategy of early deal activation aims to capitalize on consumer spending ahead of the official 48-hour event and is anticipated to spur similar competitive sales from other major retailers, signaling an intensified retail landscape as the year-end shopping season approaches.
The final weekend before Amazon’s October Prime Day event is here. With just a couple days left until the fall’s first major savings event, tons of noteworthy deals are already live. That means you don’t have to wait until Tuesday in order to score the best prices of the year on CNN Underscored’s favorite and best-tested Anker chargers, Bissell vacuums, Dyson fans and more. Even if Amazon says that its fall sale is only a two-day event, savvy shoppers know that some of the more enticing offers are live well before the sale’s official 48-hour run time begins, as you’ll see with the slew of offers below. I’ve searched through pages of offers to find the best ways to beat the rush with price cuts on several of our favorite brands below. Amazon October Prime Day tech deals This two-port USB-C charger has enough power to charge Apple iPhones, MacBooks, iPads and any other gear in your setup. It features fold-out AC plugs for storing away in your bag and is now 33% off at Amazon with this early October Prime Day discount. This Bluetooth transmitter is a staple for CNN Underscored editor travel setups, mine included. It plugs into a plane seat's audio jack and lets you use your own headphones to listen to in-flight entertainment so you don't have to be subjected to those cheap and uncomfortable airline models. Score a rare discount of $6 off. This best-tested power bank has just landed at its best price of the year on Amazon. It features a 25,000mAh battery that can power everything from smartphones to larger devices like laptops, which won our editors over during testing. Before Prime Big Deal Days even begins, you can already save 34%. If you're in the market for a portable Bluetooth speaker, this JBL offering comes in several discounted colors and is $32 off ahead of next week's event. It's a midrange offering that exists between two of our favorite speakers on the market from the same brand. Tired of fraying cables that break after what feels like just a few months of use? This Anker offering trades in the usual rubbery build in favor of an upcycled braided nylon material that does a better job standing up to daily wear and tear. Plus, all three lengths are 30% off in the final days before Amazon's fall savings event. Amazon Prime Day beauty and hygiene deals Skip right over our favorite smart electric toothbrush and upgrade to the more recent Series 10 model, complete with built-in brush guidance that forgoes relying on a companion app. Ahead of October Prime Day, it's going on sale for one of the first times, and the $90 discount is the best price of the year. Save $30 on this higher-end pack of Crest Whitestrips, complete with an LED light that helps speed up and improve the results of the included 20 treatments. Today's offer is $20 under the previous discount and is the best price of the year — if you're a Prime member. Take a step down from the Series 10 Oral-B toothbrush and save 40% on the previous version of our pick for the best smart electric toothbrush. This model isn't quite as smart and still relies on a companion app for checking on brushing advice, but it still delivers a more thorough clean than alternatives, thanks to an oscillating brush head and a pressure sensor to help protect your gums and enamel. If you're just beginning to consider whitening your teeth, these strips from Crest are one of the best ways to get started. Today's offer takes 30% off and is the second-best price cut of the year. You'll get 24 days of treatments, which all build toward a brighter smile. Another 40% discount has hit one of Oral-B's best electric toothbrushes. This Series 3 model is one of the more affordable smart offerings on the market right now, thanks to this early Prime Day discount. It alerts you when you've reached two minutes of brushing and has three cleaning settings. I've been monitoring the price on this pack of 18 Whitestrips over the past few weeks as the early October Prime Day fanfare began going live. Now that we're just a few days from the event, Amazon is offering an even better discount at 44% off. Amazon October Prime Day tablet, laptop and computer deals Ask just about any CNN Underscored editor and we'll all tell you that Apple's most recent MacBook Air is the best laptop to buy. That goes double when it's on sale, which is the case for the 13-inch model. It may be Apple's entry-level portable computer, but it offers a gorgeous screen, solid performance thanks to the M4 chip and a long-lasting battery that now sells for $100 less. Our pick for the best tablet for kids that runs the real Android is also going on sale ahead of Prime Day. Aside from just being a solid option for younger users, it's an affordable way to ditch your main desktop computer for browsing the web or watching videos. The upgraded version of the MacBook that I've been using for years is also on sale this week. It rocks a gorgeous 14-inch Liquid Retina XDR Display that I could spend all day writing home about, as well as better performance, thanks to the M4 chip. This early Prime Day discount takes $200 off at the second-best price of the year. Amazon October Prime Day vacuum and cleaning deals Score the best Amazon price ever on Dyson's V11 Origin vacuum and enjoy an even deeper clean. It's the most affordable Dyson stick vac on sale at Amazon right now, thanks to this 37% discount that is available exclusively to Prime members. A rare discount has landed on Bissell's new and even more compact version of its beloved Little Green carpet cleaner. Today's offer is the second-best discount ever and is an extra $10 below the previous price cut from Labor Day. This $250-off discount brings a previous winner of our pick for the best robotic vacuum to its lowest price of the year. That means you can put its autonomous cleaning tech to work for 38% less than normal. Many of the most enticing deals over the next week will be on vacuums of the stick and robot variety. So if you're just looking to skip right to the best canister vacuum, the Miele Classic C1 is your best bet. Not only does it hold the crown in that category based on our testing but today's discount drops it to the lowest price of the year at $100 off. The V15 Detect (and its nearly $200 discount) yield an even better cleaning experience. It has more suction than any of the other vacuums on the list so far and also features the company's detangling motorbar crossed with its illuminating cleaner head that makes nabbing dirt and debris a cinch. Save 33% on this powerful Shark stick vacuum while it's down to the best price of the year. This model is ready to handle all types of floors, even those packed with pet hair. I love that it comes with a docking station that also empties out the dustbin. One of the best robotic vacuum deals from Prime Day in July has returned for the October event. This model is back down to its lowest price ever at 54% off, complete with robust mapping features and an extra-large auto-empty base for taking one chore off your list permanently. This PowerClean FurGuard vacuum from Bissell features an LED light on the brush head that makes it easier to find and suck up pet hair. Save 41% while it's down to the lowest price in 2025. Amazon October Prime Day smartwatch deals If you don't need the marginal upgrades found on the Ultra 3, the previous-generation Apple Watch Ultra 2 is still a great value, especially at $150 off the original price. This is one of the best deals to date on the wearable that has most of the same features as the new model, sans newfound satellite connectivity and a speedier processor. The first discount on Garmin's newest smartwatch has just hit Amazon. It delivers an even more fitness-oriented experience compared to the new Apple Watch Series 11, sporting a more rugged build with increased battery life that can last for as long as 11 days on a single charge. If you'd prefer to wear a slimmer wearable than a full-blown smartwatch, the Fitbit Inspire 3 is one of our favorite activity trackers. It's 20% off and sports a more lightweight design that can still monitor workouts and overall wellness. As the fitness tracker I currently rely on, the Apple Watch Series 10 is nearly identical to the new, improved 2025 version. It won't last a full 24 hours on a single charge like the Series 11, but it is still a dependable wearable that I will be using for another year. Save $300 on one of Garmin's most rugged fitness trackers this October Prime Day. It has a massive 47mm AMOLED display that's more readable in direct sunlight than many of the other options on this list and can last for up to 16 days on a single charge. Amazon October Prime Day outdoor deals Several colors of our favorite budget camping chair are now on sale at Amazon. Each one drops to $35, which matches the discount I spotted back over Labor Day weekend in August and is the best price cut of the year. The brand’s Camping Quad Chair earned our praise during testing with a comfortable design that was light and easy to transport. As MLB enters the playoffs and both professional and college football seasons begin heating up, you might need the perfect grill to bring to an upcoming tailgate. If so, let the Coleman RoadTrip 285 help cook up burgers and hot dogs while it's $150 below the going rate. This is an extra $50 less than the previous offer I tracked and a new 2025 low price. It's that time of year when emergency prep is on the top of everyone's mind and when a portable power station can come in the most handy. EcoFlow makes some of our favorites here at CNN Underscored, and the compact River 2 certainly fits the bill. For October Prime Day, it's on sale for $359. Bring this folding table camping or to your upcoming tailgate for less. Today's offer takes 24% off and is an extra $3 below the previous discount I spotted on Amazon. Prime members can save 25% on this stainless steel Cuisinart grill before October Prime Day. It has a pair of fold-out legs that can deploy to set this up on a table at a tailgate or out on your patio for some fall grilling moments. Take your tailgate to the next level by blocking the sun and rain with this Coleman canopy. It sets up in just a few minutes and provides ample room for enjoying the ultimate pre-game get-together now that it's nearly $100 off. This 4-in-1 Coleman propane grill comes with attachments that allow it to double as a stove, griddle and even a wok. That versatility has earned it a solid rating on Amazon, even at full price, but with today's 44% price cut applied, it's an even better buy. Amazon October Prime Day home and kitchen deals This Dyson Hot+Cool heater and fan is ready to keep you comfortable year-round. It will particularly come in handy this fall, regulating inconsistent temperatures that may start out cool in the morning before heating up in the afternoon. The $150 price cut comes within $20 of the year's best price. This is a larger 5-quart version of our top pick for the best air fryer. It's 25% off so you can enjoy the 4-in-1 design that can cook your food in quite a few different ways and features, including traditional air frying, roasting and more. Save $40 on the Braun BrewSense coffee maker that our testing team found produced consistently delicious, hot cups of coffee. The price tag on this former best drip coffee maker now matches the best price of the year at 31% off with today's offer. Take nearly half off this expandable dish-drying rack while it's on sale for one of the first times. Kitsure may not be a brand you're immediately familiar with, but the company has garnered thousands of positive reviews across its kitchen organizers and other drying racks. Save over 50% with an end-of-season discount on this 2-in-1 Shark fan. It's an extra $5 below the previous price cut I spotted back in September, landing it at a new all-time low price. That makes its ability to convert from a tabletop model to a pedestal option an even better value. This set of five containers is now 30% off to help with your meal prepping journey. Earlier this year, our testing and updates writer Michelle Rae Uy dove in to write about her own journey reducing food waste, and one of the key takeaways was that there's nothing more valuable than a reliable set of storage containers, and anyone in the know will tell you that Rubbermaid makes the best. This espresso maker is a CNN Underscored favorite and it just received its best discount of the year at Amazon. Take nearly 40% off and see why one of our testers walked away so impressed by the De’Longhi Magnifico Evo and its automatic brewing features that will save you money in the long run compared to daily trips to the coffee shop. Amazon October Prime Day TV deals Going with last year's iconic Samsung The Frame TV is a better value than the new version for anyone looking to ditch the black plastic bezel look of most TVs. This one lacks the new Mini-LED panel found on the 2025 edition, but it will allow you to take $700 off and score the best price in months. When we reviewed the previous version of the Hisense U6 series, our editor walked away impressed by the picture quality for such an affordable TV. This edition features an improved Mini-LED display and is now being paired with a 42% price cut to its lowest price yet on Amazon. If an OLED TV will make the cut for your home theater, LG's latest C-series model is seeing a steep discount this October's Prime Day. Before the festivities fully begin next week, you can take almost $1,300 off one of the best OLED TVs that money can buy. The most recent flagship Sony television is on sale for one of the first times this year. Today's offer applies to the Bravia 5, which is a midrange offering in the company's lineup that balances high-end features like a Mini-LED display with a price tag well under what you'd pay for an OLED model of the same caliber. It's over $200 off and is the best price in months. Amazon October Prime Day travel deals Apple's single AirTag keeps selling out on Amazon, so you might want to act on this discount quickly. I've been keeping my eye on this item finder all summer, and now that Prime Day is just days away, I have spotted it at $4 off. This tried-and-true Omni suitcase is now down to one of its best prices ever. If you need an affordable carry-on bag for an upcoming fall vacation or trip home during the holidays, this is your ticket with up to a 40% discount on Amazon. This travel adapter works just about anywhere in the world, and now it sells for even less when you clip the on-page coupon. Today's discount is a new Amazon low price at nearly half off the usual price tag. When is October Prime Day? Amazon’s 2025 Prime Big Deal Days sale will officially go live on Tuesday, Oct. 7. The whirlwind 48-hour event will carry over through the end of Oct. 8. On the East Coast, the deals begin at 3 a.m. ET, while West Coasters can start shopping at midnight PT. This is a departure from Prime Day proper in July, which marked Amazon’s first-ever four-day shopping event. Now the brand is returning to its usual two-day format with the third-ever October Prime Day. Why these early Prime Day deals are worth shopping I’m constantly tracking price cuts across multiple online storefronts to ensure the deals are as good as the retailers say. The rest of the deals team and I dive into each product’s price history while cross-referencing reviews and guides from other CNN Underscored editors to determine if it’s worth your cash. FAQs The following FAQs were answered by senior deals editor Rikka Altland, based on reporting and research she conducted. What we affectionately call October Prime Day here at CNN Underscored is officially deemed Amazon’s Prime Big Deal Days. Don’t let its name fool you: This really is just another multi-day savings event. If you shopped any of our curated deals guides back in March for Amazon’s Big Spring Sale, this is just more of the same from Amazon, albeit scaled down from the likes of the Black Friday festivities to come later on in the year. Amazon’s 2025 October Prime Day sale will take place over two days on Oct. 7 and Oct. 8. Amazon may be the one setting the October savings event fanfare in motion, but that doesn’t mean it will be the only retailer to launch a sale. Previous sales like Prime Day, the Big Spring Sale, and last year’s Prime Big Deal Days all went live alongside shopping events from competitors like Best Buy, Target and Walmart. I’m expecting much of the same for the upcoming 2025 sale. It entirely depends on what you’re shopping for! There’s sure to be plenty of overlap between the retailers, but odds are the online storefronts will all fight to offer the best price cuts. Amazon will set the pace, given that this is its event in the first place, but expect to see other major stores dish out deep discounts of their own. Luckily, you can leave it to us at CNN Underscored to scour the internet and report back so you’re not left checking everything yourself. The rest of the deals team and I are constantly researching all the season’s best deals. That carries over to events like this upcoming sale, so you can cut right to the chase and save. Each team member, including Underscored’s deals editor Jacqueline Saguin and associate deals editor Elena Matarazzo, is dialed into specific beats to help surface the best of the best deals. First things first: Make sure you have an Amazon Prime membership. You can sign up for a 30-day free trial, after which your membership will cost $15 per month or $139 per year. In addition to fast, free two-day shipping, you’ll have access to Prime Video, ad-free music streaming, unlimited photo storage and unlimited Prime Reading. Many of Prime Day’s best deals, including Lightning Deals, are only available to Prime members. Once your membership is squared away, take time to confirm your payment methods, including 1-Click settings and default delivery, are up to date so that you can snag your desired deals in a timely fashion. Why trust CNN Underscored The deals team at CNN Underscored offers a unique perspective in the service journalism field by covering every stage in a product’s life cycle. That means our senior deals editor, Rikka Altland, follows a product from the moment it’s announced through testing it herself and then circling back once it begins going on sale. Our goal here is to save you money, and by considering the entire journey of a product, we can offer better thoughts on whether it’s worth your cash. Altland has been doing just that for nearly a decade, and that kind of experience extends to the rest of our deals team. Being an advocate for buyers to ensure we only recommend the best prices on the best products is what we’re all about, and that focus comes across in our work. Amazon's (AMZN) 'Prime Big Deal Days' event, scheduled for October 7-8, is being strategically preceded by a significant wave of early discounts, a move designed to capture consumer spending ahead of the primary Q4 holiday season. The strongly positive sentiment score for Amazon (0.9) reflects the aggressive promotional stance, with deals cited as "best price of the year" and discounts reaching as high as 54% on certain products, effectively extending the sales window to maximize Gross Merchandise Volume (GMV). For participating technology firms like Apple (AAPL), Sony (SONY), and Garmin (GRMN), whose products are featured with substantial price cuts such as $200 off MacBooks, the event serves as a high-volume sales channel. The associated neutral-to-positive sentiment scores (0.5-0.6) for these brands highlight the classic trade-off between driving sales volume and the potential for margin compression. The article also anticipates that retail competitors, including Best Buy (BBY), Target (TGT), and Walmart (WMT), will launch competing sales, signaling an intensification of promotional pressure across the consumer discretionary sector.
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