Media's TV upfront presentations have become an NFL showcase

Media companies presenting to advertisers in New York next week are expected to center their pitches on NFL programming. The article is largely a factual preview of ad-sales positioning, with no quantitative financial data or company-specific results. Market impact appears limited and the tone is neutral.

Analysis

Media companies presenting to advertisers in New York next week are expected to center their pitches on NFL programming. The article is largely a factual preview of ad-sales positioning, with no quantitative financial data or company-specific results. Market impact appears limited and the tone is neutral.