Target's Same-Day Fulfillment Ecosystem Boosts Customer Engagement

Same-day delivery at Target grew 30% in fiscal 2025, driven by Drive Up, in-store pickup and the Circle 360 program. Those same-day capabilities helped generate about $14 billion and accounted for roughly two-thirds of Target's digital revenues, signaling strong digital sales momentum and improved omnichannel execution.

Analysis

Same-day delivery at Target grew 30% in fiscal 2025, driven by Drive Up, in-store pickup and the Circle 360 program. Those same-day capabilities helped generate about $14 billion and accounted for roughly two-thirds of Target's digital revenues, signaling strong digital sales momentum and improved omnichannel execution.