Netflix confirms it’s raising prices again

Standard no-ads plan price increased $2 to $19.99/month (≈11.1% increase from $17.99); premium plan also rose $2 to $26.99/month (≈8.0% increase from $24.99). These are direct subscription price hikes that should modestly raise ARPU if churn remains stable, with limited near-term market impact.

Analysis

Standard no-ads plan price increased $2 to $19.99/month (≈11.1% increase from $17.99); premium plan also rose $2 to $26.99/month (≈8.0% increase from $24.99). These are direct subscription price hikes that should modestly raise ARPU if churn remains stable, with limited near-term market impact.