EZContacts Takes On Overpriced Luxury Eyewear With Vesari, Its First In-House Brand

EZContacts launches Vesari, positioning luxury-style eyewear frames at a single transparent price of $95 with prescription lenses included. The article frames this as a response to typical luxury eyewear markups, with no disclosed financial impact or guidance.

Analysis

EZContacts launches Vesari, positioning luxury-style eyewear frames at a single transparent price of $95 with prescription lenses included. The article frames this as a response to typical luxury eyewear markups, with no disclosed financial impact or guidance.