Spotify is partnering with Live Nation to let subscribers buy two concert tickets before they go on sale to the general public, a consumer-focused perk that could improve user engagement and retention. The move strengthens Spotify’s entertainment ecosystem and Live Nation’s ticketing funnel, but it is incremental rather than transformative for either company.
Spotify is partnering with Live Nation to let subscribers buy two concert tickets before they go on sale to the general public, a consumer-focused perk that could improve user engagement and retention. The move strengthens Spotify’s entertainment ecosystem and Live Nation’s ticketing funnel, but it is incremental rather than transformative for either company.
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