Walmart Connect has launched two new CTV advertising resources: a curated marketplace called Connect Select within Walmart DSP and a broader set of technology partner integrations. The update should improve ad inventory access and platform capabilities for advertisers, but it is a product enhancement rather than a financially material corporate event. Market impact is likely limited.
Walmart Connect has launched two new CTV advertising resources: a curated marketplace called Connect Select within Walmart DSP and a broader set of technology partner integrations. The update should improve ad inventory access and platform capabilities for advertisers, but it is a product enhancement rather than a financially material corporate event. Market impact is likely limited.
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