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Exclusive-Stellantis shelves Level 3 driver-assistance program as it downscales software ambitions, sources say

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Exclusive-Stellantis shelves Level 3 driver-assistance program as it downscales software ambitions, sources say

Stellantis has indefinitely shelved its Level 3 advanced driver-assistance program, AutoDrive, citing high development costs, technological complexities, and limited consumer demand, despite previously positioning it as a strategic cornerstone. This decision signals a significant strategic pivot, highlighting the automaker's challenges in executing in-house tech ambitions and an increased reliance on external suppliers, a trend reflecting broader industry struggles with high-investment ADAS programs. The move comes as Stellantis navigates turbulent sales and a 40%+ decline in its New York-listed shares over the past year, potentially impacting its ambitious long-term software revenue targets.

Analysis

Stellantis has shelved its in-house Level 3 advanced driver-assistance (ADAS) program, AutoDrive, a significant strategic reversal from its February guidance which stated the system was ready for deployment. Citing high costs, technological challenges, and limited consumer demand, this move highlights a critical failure in the company's execution of its software-centric ambitions, a key pillar of its strategy outlined in 2021. This setback is compounded by the recent termination of its SmartCockpit infotainment partnership with Amazon, further signaling a pivot towards increased reliance on external suppliers like its acquired startup aiMotive and Google's Android system. This shift occurs amidst a challenging operational environment, with Stellantis shares having lost over 40% in the last 12 months due to drooping sales and a recent CEO transition. The shelving of this key program casts considerable doubt on the viability of its 2021 goal to generate €20 billion in annual software-related revenue by 2030, placing significant pressure on the new CEO to outline a revised, credible technology roadmap in early 2026.

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