Consumer shopping is shifting unevenly by market: 39% of Chinese consumers buy mostly online versus 52% in India buying predominantly at retail stores. About half of consumers in both India and China report making more online purchases this year than in 2025. Overall, this points to gradual online adoption but with continued offline strength in India.
Consumer shopping is shifting unevenly by market: 39% of Chinese consumers buy mostly online versus 52% in India buying predominantly at retail stores. About half of consumers in both India and China report making more online purchases this year than in 2025. Overall, this points to gradual online adoption but with continued offline strength in India.
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neutral
Sentiment Score
0.05
