Lululemon announced it will reduce markdowns to boost full-price sales as part of a plan to restore its premium brand positioning. The move is intended to improve pricing power and mix, which could support higher gross margins if full-price sell-through increases, while potentially limiting clearance-driven volume in the near term.
Lululemon announced it will reduce markdowns to boost full-price sales as part of a plan to restore its premium brand positioning. The move is intended to improve pricing power and mix, which could support higher gross margins if full-price sell-through increases, while potentially limiting clearance-driven volume in the near term.
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