New Research From Scribewise and Scrunch Finds 91% of Marketers Claim an AI Search Strategy, But Most Are Only Scratching the Surface

A survey of 600+ marketing/PR professionals finds a widening execution gap in AI visibility strategies: 62% say their organization is already behind competitors. While demand for AI-driven marketing is implied, the findings point to weaker implementation and potential near-term competitive pressure for laggards.

Analysis

A survey of 600+ marketing/PR professionals finds a widening execution gap in AI visibility strategies: 62% say their organization is already behind competitors. While demand for AI-driven marketing is implied, the findings point to weaker implementation and potential near-term competitive pressure for laggards.