
Academy Sports and Outdoors (ASO) CEO Steven Lawrence, speaking at the Goldman Sachs 32nd Annual Global Retailing Conference, reported that despite an 'interesting' 2025 marked by a 'changing trade war,' the company's strategic initiatives are yielding positive results. Notably, new stores opened in the past couple of years are now achieving mid-single-digit comparable sales growth, and the dot-com business is accelerating due to a 'back-to-basics' approach, indicating successful execution of growth strategies amidst macro challenges.
In a recent update at the Goldman Sachs Global Retailing Conference, Academy Sports and Outdoors (ASO) management conveyed a distinctly positive operational outlook despite acknowledging macro headwinds from a 'changing trade war.' The core of the update centered on the successful execution of key strategic initiatives. Notably, new stores opened within the last two years are demonstrating strong performance, achieving mid-single-digit comparable sales growth, which serves as a critical proof point for the company's expansion strategy and its ability to generate returns on new capital. Furthermore, the dot-com business is reportedly accelerating, a direct result of a 'back-to-basics' approach to improve the user experience. This combination of successful new store maturation and digital channel growth indicates robust underlying business momentum and effective execution by the management team, even as they navigate external economic uncertainties.
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