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Netflix Explores Live TV And Bundles To Boost Viewer Engagement: WSJ Reports

Consumer Demand & RetailMedia & EntertainmentTechnology & InnovationCompany Fundamentals

Netflix is reportedly exploring live TV channels and streaming bundles to maintain viewer engagement as it sees signs of decline. The move signals management is looking to counter weakening engagement with new packaging and content formats, which may help stabilize churn but is still exploratory.

Analysis

Netflix is reportedly exploring live TV channels and streaming bundles to maintain viewer engagement as it sees signs of decline. The move signals management is looking to counter weakening engagement with new packaging and content formats, which may help stabilize churn but is still exploratory.

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