Madison Logic Survey with Harris Poll Reveals Nearly Half of B2B Marketers Admit They Are Guessing What Drives Purchasing Decisions Today

Madison Logic survey results show 79% of respondents are shifting from consumer-style creativity to performance-driven campaigns as social media, display, and audio emerge as top marketing investments. The article provides no earnings, guidance, or measurable financial impact, so implications appear more directional than price-moving.

Analysis

Madison Logic survey results show 79% of respondents are shifting from consumer-style creativity to performance-driven campaigns as social media, display, and audio emerge as top marketing investments. The article provides no earnings, guidance, or measurable financial impact, so implications appear more directional than price-moving.