Southwest walks back a plus-size passenger policy that landed it in the hot seat

Southwest Airlines revised its "customer of size" policy to offer free extra seats, a change prompted by backlash over how the prior policy was enforced. The update is primarily a customer-policy and reputation move rather than a direct financial or operational change. Market impact should be limited, though it may modestly affect consumer perception of the brand.

Analysis

Southwest Airlines revised its "customer of size" policy to offer free extra seats, a change prompted by backlash over how the prior policy was enforced. The update is primarily a customer-policy and reputation move rather than a direct financial or operational change. Market impact should be limited, though it may modestly affect consumer perception of the brand.