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Market Impact: 0.25

Repurchases of shares in Betsson during week 50

Capital Returns (Dividends / Buybacks)Regulation & LegislationManagement & GovernanceMarket Technicals & FlowsCompany Fundamentals

Betsson AB repurchased 126,400 of its series B shares between 8–12 December 2025 as part of the Board-authorised buyback program (24 Oct 2025–30 Apr 2026) of up to EUR 40m, paying a weekly weighted average price of SEK 143.8550 per share for a transaction value of SEK 18.18m. Since the program start the company has repurchased 774,580 shares for SEK 111.20m; all trades were executed on Nasdaq Stockholm by Arctic Securities in compliance with MAR and the EU Safe Harbour Regulation. Following the purchases Betsson holds 2,154,922 B-shares (and 2,747,433 C-shares) of a total 142,729,838 shares — a continued capital-return action that reduces free float and supports shareholder value while the programme remains active.

Analysis

Betsson AB repurchased 126,400 of its series B shares between 8 December and 12 December 2025 at a weekly weighted average price of SEK 143.8550, for a transaction value of SEK 18,183,270. These transactions are part of the Board-authorised buyback program announced 24 October 2025 that runs to 30 April 2026 and permits repurchases up to the equivalent of EUR 40 million; cumulative repurchases under the program now total 774,580 shares for SEK 111,203,297. All purchases were executed on Nasdaq Stockholm by Arctic Securities AS in accordance with MAR and the EU Safe Harbour Regulation, demonstrating procedural and regulatory compliance. Following the week 50 purchases Betsson’s holdings are 2,154,922 series B shares and 2,747,433 series C shares out of a total share base of 142,729,838 (15,034,000 A; 123,448,405 B; 2,747,433 C), which reduces free float of B shares. The buyback is a clear capital-return action that should provide incremental technical support to the share price and potential EPS accretion by reducing outstanding B shares, consistent with the mildly positive market sentiment signal. Investors should monitor the remaining program capacity and the pace of execution versus market liquidity, and separate buyback-driven support from underlying operational performance when assessing valuation.

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Market Sentiment

Overall Sentiment

mildly positive

Sentiment Score

0.26

Key Decisions for Investors

  • Consider modest tactical long exposure while the buyback program remains active given continued repurchases at ~SEK 144 and reduced free float,
  • Monitor remaining program capacity and cumulative spend (774,580 shares; SEK 111.2m so far) to assess whether repurchase support is likely to continue toward the EUR 40m ceiling,
  • Watch execution pace and short-term price action (note the uptick to SEK 145.4012 on 12 Dec) to time entries and exits around potential buyback-driven support levels,
  • Do not base a fundamental investment thesis solely on buybacks—verify operational and earnings trends separately as buybacks are a capital-allocation signal, not a substitute for improving fundamentals