New Measured research suggests Google’s AI Overviews have not hurt paid search: incremental revenue and orders increased across 139 brands. The article frames this as a demand-resilient outcome for paid search monetization despite AI surfacing in results.
New Measured research suggests Google’s AI Overviews have not hurt paid search: incremental revenue and orders increased across 139 brands. The article frames this as a demand-resilient outcome for paid search monetization despite AI surfacing in results.
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