Adobe said AI-driven traffic to U.S. retail sites jumped 269% in March, with AI visitors converting better and generating more revenue than non-AI shoppers. The data suggests AI tools are becoming a meaningful driver of online retail demand and sales efficiency. The update is constructive for Adobe’s AI positioning, though it is likely more of an incremental industry signal than a major market-moving event.
Adobe said AI-driven traffic to U.S. retail sites jumped 269% in March, with AI visitors converting better and generating more revenue than non-AI shoppers. The data suggests AI tools are becoming a meaningful driver of online retail demand and sales efficiency. The update is constructive for Adobe’s AI positioning, though it is likely more of an incremental industry signal than a major market-moving event.
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