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Ford to use Apple Maps software in self-driving tech for new EV platform

Automotive & EVTechnology & InnovationProduct Launches
Ford to use Apple Maps software in self-driving tech for new EV platform

Ford plans to launch a ~$30,000 midsize EV featuring Apple Maps navigation and road-level data to enable next-generation BlueCruise hands-free driving. The integration suggests an incremental technology upgrade rather than a financial shock, but it improves product differentiation and customer experience prospects.

Analysis

Ford plans to launch a ~$30,000 midsize EV featuring Apple Maps navigation and road-level data to enable next-generation BlueCruise hands-free driving. The integration suggests an incremental technology upgrade rather than a financial shock, but it improves product differentiation and customer experience prospects.

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